Following chart is the top 10 industries among DoubleClick for Publishers (DFP)'s customer, the top 3 are:
| Regions | Stores | Percentage |
|---|---|---|
| United States | 276 | 40.23% |
| Australia | 42 | 6.12% |
| United Kingdom | 35 | 5.10% |
| Canada | 34 | 4.96% |
| Brazil | 32 | 4.66% |
| Netherlands | 24 | 3.50% |
| Italy | 22 | 3.21% |
| France | 21 | 3.06% |
| India | 17 | 2.48% |
| Germany | 15 | 2.19% |
| Others | 168 | 24.49% |
Following chart is the top 10 industries among DoubleClick for Publishers (DFP)'s customer, the top 3 are:
Sports: about 14.26% of DoubleClick for Publishers (DFP)'s customers are Sports stores.
Business & Industrial: about 7.59% of DoubleClick for Publishers (DFP)'s customers are Business & Industrial stores.
Apparel: about 7.04% of DoubleClick for Publishers (DFP)'s customers are Apparel stores.
| Categories | Stores | Percentage |
|---|---|---|
| Sports | 77 | 14.26% |
| Business & Industrial | 41 | 7.59% |
| Apparel | 38 | 7.04% |
| Books & Literature | 35 | 6.48% |
| People & Society | 35 | 6.48% |
| Home & Garden | 34 | 6.30% |
| Health | 31 | 5.74% |
| Food & Drink | 31 | 5.74% |
| Autos & Vehicles | 27 | 5.00% |
| Jobs & Education | 27 | 5.00% |
| Others | 164 | 30.37% |
| Software | Stores | Percentage |
|---|---|---|
| Google Tag Manager | 840 | 20.14% |
| Google Publisher Tag | 839 | 20.12% |
| Google Analytics | 815 | 19.54% |
| WordPress | 512 | 12.28% |
| Facebook Pixel | 379 | 9.09% |
| Yoast SEO | 265 | 6.35% |
| Google AdSense | 235 | 5.63% |
| Hotjar | 97 | 2.33% |
| Prebid | 95 | 2.28% |
| PubMatic | 94 | 2.25% |
Following chart is the monthly sales generated by DoubleClick for Publishers (DFP)'s customers, categorized to different countries and regions. The top 3 are:
| Regions | Estimated Sales | Percentage |
|---|---|---|
| Nicaragua | $5.08T | 99.38% |
| United States | $7.03B | 0.14% |
| Australia | $5.13B | 0.10% |
| India | $3.70B | 0.07% |
| Brazil | $859.03M | 0.02% |
| Italy | $370.06M | <0.01% |
| United Kingdom | $294.89M | <0.01% |
| Canada | $288.02M | <0.01% |
| Poland | $285.58M | <0.01% |
| Netherlands | $273.67M | <0.01% |
| Others | $13.34B | 0.26% |
Following chart is the monthly sales generated by DoubleClick for Publishers (DFP)'s customers, categorized to different industries. The top 3 are:
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Coupons & Discounts | $8.68B | 0.17% |
| People & Society | $5.16B | 0.10% |
| Apparel | $4.60B | 0.09% |
| Home & Garden | $4.58B | 0.09% |
| Food & Drink | $3.52B | 0.07% |
| Sports | $1.35B | 0.03% |
| Mass Merchants & Department Stores | $1.25B | 0.02% |
| Arts & Entertainment | $757.78M | 0.01% |
| Autos & Vehicles | $755.35M | 0.01% |
| Health | $621.97M | 0.01% |
| Others | $5.08T | 99.39% |
Following chart is the monthly app spend of DoubleClick for Publishers (DFP)'s customers, categorized to different countries and regions. The top 3 are:
| Regions | App Spend | Percentage |
|---|---|---|
| United States | $51.30K | 47.16% |
| Australia | $49.80K | 45.78% |
| Singapore | $4.49K | 4.13% |
| United Kingdom | $2.90K | 2.67% |
| India | $299.00 | 0.27% |
| Nicaragua | $0.00 | <0.01% |
| Brazil | $0.00 | <0.01% |
| Italy | $0.00 | <0.01% |
| Canada | $0.00 | <0.01% |
| Poland | $0.00 | <0.01% |
Following chart is the monthly app spend of DoubleClick for Publishers (DFP)'s customers, categorized to different industries. The top 3 are:
| Categories | App Spend | Percentage |
|---|---|---|
| Beauty & Fitness | $26.80K | 24.64% |
| Apparel | $24.50K | 22.52% |
| People & Society | $4.49K | 4.13% |
| Coupons & Discounts | $0.00 | <0.01% |
| Home & Garden | $0.00 | <0.01% |
| Food & Drink | $0.00 | <0.01% |
| Sports | $0.00 | <0.01% |
| Mass Merchants & Department Stores | $0.00 | <0.01% |
| Arts & Entertainment | $0.00 | <0.01% |
| Autos & Vehicles | $0.00 | <0.01% |
| Others | $53.00K | 48.72% |