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Google Tag Manager vs. Matomo Tag Manager

Take a look at this side-by-side comparison of Google Tag Manager and Matomo Tag Manager.

Google Tag Manager

About Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Matomo Tag Manager

About Matomo Tag Manager

Matomo Tag Manager manages tracking and marketing tags.