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Google Tag Manager vs. Adobe Experience Platform Launch

Take a look at this side-by-side comparison of Google Tag Manager and Adobe Experience Platform Launch.

Google Tag Manager

About Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Adobe Experience Platform Launch

About Adobe Experience Platform Launch

Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.