Google Publisher Tag vs. Snap Pixel
Take a look at this side-by-side comparison of Google Publisher Tag and Snap Pixel.
At a Glance
Google Publisher Tag
About Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Snap Pixel
About Snap Pixel
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.