Google Analytics Enhanced eCommerce vs. Mapp
Take a look at this side-by-side comparison of Google Analytics Enhanced eCommerce and Mapp.
At a Glance
Google Analytics Enhanced eCommerce
About Google Analytics Enhanced eCommerce
Google analytics enhanced ecommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.
Mapp
About Mapp
Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.