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Google Analytics Enhanced eCommerce vs. Mapp

Take a look at this side-by-side comparison of Google Analytics Enhanced eCommerce and Mapp.

Google Analytics Enhanced eCommerce

About Google Analytics Enhanced eCommerce

Google analytics enhanced ecommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.

Mapp

About Mapp

Mapp is designed specifically to help consumer-facing brands run highly personalised, cross-channel marketing campaigns powered by real-time customer data and generated insights.