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DoubleClick for Publishers (DFP) vs. Snap Pixel

Take a look at this side-by-side comparison of DoubleClick for Publishers (DFP) and Snap Pixel.

DoubleClick for Publishers (DFP)

About DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.

Snap Pixel

About Snap Pixel

Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.