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Tag managers software

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Tag managers are tools that help simplifying the process of creating, managing, deploying and controlling website tags. Tags are snippets of code used to track user behaviour, gather analytics, serve ads and use remarketing. Tag managers handle the complexity of implementing and managing various tags on sites.

This chart displays the market share of the top 10 Tag managers software in 2025, highlighting the most popular tools used by online merchants.1. Google Tag Manager leads with a notable 98.42% share.2. In second place, Adobe Experience Platform Launch at 0.61% share.3. Meanwhile, Tealium at 0.37% share.
  1. Google Tag Manager301K-500K installs
    Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
  2. Adobe Experience Platform Launch1K-10K installs
    Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
  3. Tealium1K-10K installs
    Tealium provides a sales enterprise tag management system and marketing software.
  4. Matomo Tag Manager1K-10K installs
    Matomo Tag Manager manages tracking and marketing tags.
  5. Ensighten501-1K installs
    Ensighten is a solution that enables secure management, implementation and control of website technologies.
  6. Commanders Act TagCommander301-500 installs
    Commanders Act TagCommander is a European company providing a tag management product designed to handle website tags.
  7. Signal101-200 installs
    Signal is a cross-platform encrypted messaging service.
  8. Adobe DTM101-200 installs
    Dynamic Tag Management (DTM) is a tag management solution for Adobe Experience Cloud applications and others.
  9. TagPro1-10 installs
    TagPro is software that updates and allows you to manage tags within websites, identifying various types of variables to optimise loads for advertising.
  10. Yahoo! Tag Manager1-10 installs
    No description available for Yahoo! Tag Manager.

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