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Tag managers software

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Tag managers are tools that help simplifying the process of creating, managing, deploying and controlling website tags. Tags are snippets of code used to track user behaviour, gather analytics, serve ads and use remarketing. Tag managers handle the complexity of implementing and managing various tags on sites.

This chart displays the market share of the top 10 Tag managers software in 2024, highlighting the most popular tools used by online merchants.1. Google Tag Manager leads with a notable 98.42% share.2. In second place, Adobe Experience Platform Launch at 0.61% share.3. Meanwhile, Tealium at 0.37% share.