Tag managers software
Updated at:Tag managers are tools that help simplifying the process of creating, managing, deploying and controlling website tags. Tags are snippets of code used to track user behaviour, gather analytics, serve ads and use remarketing. Tag managers handle the complexity of implementing and managing various tags on sites.
This chart displays the market share of the top 10 Tag managers software in 2025, highlighting the most popular tools used by online merchants.1. Google Tag Manager leads with a notable 98.42% share.2. In second place, Adobe Experience Platform Launch at 0.61% share.3. Meanwhile, Tealium at 0.37% share.
- Google Tag Manager301K-500K installs
- Adobe Experience Platform Launch1K-10K installs
- Tealium1K-10K installs
- Matomo Tag Manager1K-10K installs
- Ensighten501-1K installs
- Commanders Act TagCommander301-500 installs
- Signal101-200 installs
- Adobe DTM101-200 installs
- TagPro1-10 installs
- Yahoo! Tag Manager1-10 installs