/
Book a demo

SEO software

Updated at:

Search engine optimization (SEO) is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term also refers to an industry of consultants and agencies that perform optimization projects on behalf of clients, and by employees who perform SEO services in-house.

This chart displays the market share of the top 10 SEO software in 2025, highlighting the most popular tools used by online merchants.1. Yoast SEO leads with a notable 83.07% share.2. In second place, Yoast SEO Premium at 12.49% share.3. Meanwhile, Ahrefs at 3.11% share.
  1. Yoast SEO101K-200K installs
    Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
  2. Yoast SEO Premium21K-30K installs
    Yoast SEO Premium is a search engine optimisation plugin for WordPress and other platforms.
  3. Ahrefs1K-10K installs
    Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.
  4. Yoast SEO for Shopify1K-10K installs
    Yoast SEO for Shopify optimizes Shopify shops.
  5. SEOmatic301-500 installs
    SEOmatic facilitates modern SEO best practices & implementation for Craft CMS 3.
  6. BrightEdge201-300 installs
    BrightEdge is an SEO solution and content performance marketing platform.
  7. Alli101-200 installs
    Alli is artificial intelligence for search engine optimisation.
  8. Avada SEO21-30 installs
    Avada SEO is a Shopify app built and designed following strict SEO practices.
  9. The SEO Framework11-20 installs
    The SEO Framework is the only WordPress plugin that can intelligently generate critical SEO meta tags by reading your WordPress environment.
  10. All in One SEO Pack1-10 installs
    All in One SEO plugin optimizes WordPress website and its content for search engines.
  11. RankMath SEO1-10 installs
    RankMath SEO is a search engine optimization plugin for WordPress.

Discover What's Trending