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SEO software

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Search engine optimization (SEO) is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term also refers to an industry of consultants and agencies that perform optimization projects on behalf of clients, and by employees who perform SEO services in-house.

This chart displays the market share of the top 10 SEO software in 2024, highlighting the most popular tools used by online merchants.1. Yoast SEO leads with a notable 83.07% share.2. In second place, Yoast SEO Premium at 12.49% share.3. Meanwhile, Ahrefs at 3.11% share.