Segmentation software
Updated at:Segmentation is the process of dividing a market into distinct subsets of consumers, based on their needs, characteristics, or behaviors, that can then be targeted with specific marketing campaigns. It allows businesses to customize their approach and cater to the unique needs of different customer types by developing highly specialized messages, products, and services.
This chart displays the market share of the top 10 Segmentation software in 2025, highlighting the most popular tools used by online merchants.1. Salesforce Interaction Studio leads with a notable 48.00% share.2. In second place, Salesforce Audience Studio at 16.90% share.3. Meanwhile, Oracle BlueKai at 12.90% share.
- Salesforce Interaction Studio (formerly Evergage) is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.Salesforce Interaction Studio301-500 installs
- Salesforce Audience Studio is a customer data marketplace that only other platform users can access.Salesforce Audience Studio101-200 installs
- Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.Oracle BlueKai101-200 installs
- Tealium AudienceStream is an omnichannel customer segmentation and real-time action engine.Tealium AudienceStream101-200 installs
- Cxense was an AI-powered data management and intelligent personalisation platform.Cxense101-200 installs
- Adobe Audience Manager is a versatile audience data management platform.Adobe Audience Manager
- Viafoura is an audience engagement and social monetisation platform.Viafoura