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Segmentation software

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Segmentation is the process of dividing a market into distinct subsets of consumers, based on their needs, characteristics, or behaviors, that can then be targeted with specific marketing campaigns. It allows businesses to customize their approach and cater to the unique needs of different customer types by developing highly specialized messages, products, and services.

This chart displays the market share of the top 10 Segmentation software in 2024, highlighting the most popular tools used by online merchants.1. Salesforce Interaction Studio leads with a notable 47.95% share.2. In second place, Salesforce Audience Studio at 16.92% share.3. Meanwhile, Oracle BlueKai at 12.91% share.