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Retargeting software

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Retargeting is a form of online advertising that uses cookies to target potential customers who have previously visited a website. Retargeting works by placing a piece of code, sometimes referred to as a 'pixel', on the website. This code allows the advertiser to identify and serve ads to users who have already visited the site. The goal of retargeting is to deliver tailored ads to people who have already shown an interest in their products or services, helping to bring them back to the site and potentially encouraging them to convert.

This chart displays the market share of the top 10 Retargeting software in 2024, highlighting the most popular tools used by online merchants.1. Criteo leads with a notable 40.19% share.2. In second place, AdRoll at 21.88% share.3. Meanwhile, OptiMonk at 12.28% share.