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Retargeting software

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Retargeting is a form of online advertising that uses cookies to target potential customers who have previously visited a website. Retargeting works by placing a piece of code, sometimes referred to as a 'pixel', on the website. This code allows the advertiser to identify and serve ads to users who have already visited the site. The goal of retargeting is to deliver tailored ads to people who have already shown an interest in their products or services, helping to bring them back to the site and potentially encouraging them to convert.

This chart displays the market share of the top 10 Retargeting software in 2025, highlighting the most popular tools used by online merchants.1. Criteo leads with a notable 40.19% share.2. In second place, AdRoll at 21.89% share.3. Meanwhile, OptiMonk at 12.28% share.
  1. Criteo11K-20K installs
    Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
  2. AdRoll1K-10K installs
    AdRoll is a digital marketing technology platform that specializes in retargeting.
  3. OptiMonk1K-10K installs
    OptiMonk is an on-site message toolkit used to improve conversions using action-based popups ad bars.
  4. Yahoo Advertising1K-10K installs
    Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
  5. RTB House1K-10K installs
    RTB House is a company that provides learning-powered retargeting solutions for brands and agencies.
  6. SharpSpring Ads501-1K installs
    SharpSpring Ads is an all-in-one retargeting platform.
  7. Smarter Click501-1K installs
    Smarter Click is a marketing technology company.
  8. Blue501-1K installs
    Blue is a ecommerce data marketing, lead generation, real time bidding and recommendation solutions.
  9. Albacross201-300 installs
    Albacross is a lead generation and account intelligence platform. It helps marketing and sales teams identify their ideal customers visiting their website and gives them the insights they need to generate more qualified leads, make prospecting more efficient and close more deals.
  10. Linx Impulse201-300 installs
    Linx Impulse is a personalisation, media and retargeting solutions built by Linx.
  11. SteelHouse101-200 installs
    SteelHouse is an advertising software company which provides services for brands, agencies, and direct marketers.
  12. PebblePost101-200 installs
    PebblePost provides marketers a way to transform recent online data into intelligent direct mail programs that perform.
  13. Cross Pixel21-30 installs
    Cross Pixel is an advertising platform through which advertisers can leverage the marriage of partner audience synergies with the power of retargeting.
  14. Squadata
    Squadata provides data based marketing and advertising solutions including email retargeting, CRM onboarding, data monetisation, data management platform.

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