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Referral marketing software

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Referral marketing is a type of marketing that focuses on encouraging existing customers to refer potential new customers to a business. It’s a powerful way for businesses to get new customers at a lower cost than traditional advertising. Referral marketing relies heavily on word of mouth from satisfied customers and incentivizes them with offers or rewards when they bring in new customers.

This chart displays the market share of the top 10 Referral marketing software in 2025, highlighting the most popular tools used by online merchants.1. Talkable leads with a notable 32.40% share.2. In second place, Friendbuy at 22.77% share.3. Meanwhile, ReferralCandy at 13.38% share.