Following chart is the top 10 industries among Affirm's customer, the top 3 are:
| Regions | Stores | Percentage |
|---|---|---|
| United States | 4.14K | 91.11% |
| Canada | 342 | 7.53% |
| United Kingdom | 11 | 0.24% |
| Italy | 5 | 0.11% |
| Australia | 4 | 0.09% |
| China | 4 | 0.09% |
| Switzerland | 4 | 0.09% |
| Netherlands | 3 | 0.07% |
| Mexico | 3 | 0.07% |
| Hong Kong | 3 | 0.07% |
| Others | 25 | 0.55% |
Following chart is the top 10 industries among Affirm's customer, the top 3 are:
Autos & Vehicles: about 18.84% of Affirm's customers are Autos & Vehicles stores.
Home & Garden: about 18.76% of Affirm's customers are Home & Garden stores.
Apparel: about 15.78% of Affirm's customers are Apparel stores.
| Categories | Stores | Percentage |
|---|---|---|
| Autos & Vehicles | 986 | 18.84% |
| Home & Garden | 982 | 18.76% |
| Apparel | 826 | 15.78% |
| Sports | 528 | 10.09% |
| Beauty & Fitness | 340 | 6.50% |
| Arts & Entertainment | 228 | 4.36% |
| Consumer Electronics | 186 | 3.55% |
| Health | 170 | 3.25% |
| Business & Industrial | 157 | 3.00% |
| Toys & Hobbies | 142 | 2.71% |
| Others | 689 | 13.16% |
| Software | Stores | Percentage |
|---|---|---|
| Google Analytics | 4.49K | 23.03% |
| Facebook Pixel | 3.7K | 18.99% |
| Google Tag Manager | 2.41K | 12.37% |
| Klaviyo | 1.66K | 8.53% |
| Pinterest Ads | 1.26K | 6.45% |
| Pinterest Conversion Tag | 1.26K | 6.44% |
| Google Ads | 1.23K | 6.30% |
| Google Ads Conversion Tracking | 1.23K | 6.30% |
| WordPress | 1.19K | 6.11% |
| Microsoft Advertising | 1.07K | 5.49% |
Following chart is the monthly sales generated by Affirm's customers, categorized to different countries and regions. The top 3 are:
| Regions | Estimated Sales | Percentage |
|---|---|---|
| United States | $66.22B | 92.12% |
| Canada | $2.44B | 3.39% |
| India | $76.70M | 0.11% |
| Italy | $51.81M | 0.07% |
| China | $15.40M | 0.02% |
| Estonia | $15.08M | 0.02% |
| United Kingdom | $14.58M | 0.02% |
| Germany | $14.46M | 0.02% |
| Hong Kong | $13.34M | 0.02% |
| Netherlands | $11.26M | 0.02% |
| Others | $3.01B | 4.19% |
Following chart is the monthly sales generated by Affirm's customers, categorized to different industries. The top 3 are:
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $25.17B | 35.02% |
| Autos & Vehicles | $17.26B | 24.01% |
| Apparel | $9.17B | 12.76% |
| Sports | $6.74B | 9.38% |
| Business & Industrial | $6.15B | 8.56% |
| Beauty & Fitness | $3.01B | 4.19% |
| Consumer Electronics | $1.98B | 2.75% |
| Computers | $1.33B | 1.86% |
| Health | $1.26B | 1.75% |
| Books & Literature | $1.16B | 1.62% |
| Others | -$1,359,674,505.00 | <0.01% |
Following chart is the monthly app spend of Affirm's customers, categorized to different countries and regions. The top 3 are:
| Regions | App Spend | Percentage |
|---|---|---|
| United States | $30.89M | 92.11% |
| Canada | $2.55M | 7.62% |
| United Kingdom | $29.89K | 0.09% |
| Singapore | $20.00K | 0.06% |
| Hong Kong | $17.09K | 0.05% |
| Australia | $5.69K | 0.02% |
| Taiwan | $4.90K | 0.01% |
| Italy | $4.60K | 0.01% |
| Estonia | $3.49K | 0.01% |
| Netherlands | $2.00K | <0.01% |
| Others | $2.90K | <0.01% |
Following chart is the monthly app spend of Affirm's customers, categorized to different industries. The top 3 are:
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $8.71M | 25.97% |
| Home & Garden | $8.30M | 24.74% |
| Autos & Vehicles | $4.72M | 14.06% |
| Sports | $3.77M | 11.26% |
| Beauty & Fitness | $2.66M | 7.93% |
| Consumer Electronics | $2.02M | 6.03% |
| Toys & Hobbies | $1.89M | 5.64% |
| Business & Industrial | $1.34M | 3.99% |
| Health | $1.12M | 3.34% |
| Arts & Entertainment | $955.91K | 2.85% |
| Others | -$1,941,706.00 | <0.01% |
