Ultimate Guide to Branded Tracking in 2024
Learning everything about branded tracking. Discover the essential features, and step-by-step instructions about building perfect branded tracking page.
Image that you just bought a pair of shoes from nike.com that you have wanted for a long time, eagerly waiting for the arrival of your package. A few days later, Nike sends you an email with the UPS tracking number, you copy & paste the tracking number and check the latest status from ups.com repeatedly, bear with the terrible experience from the third-party tracking page. This is the scenario countless shoppers face when shopping online from a store without a branded tracking page. In today's fast-paced ecommerce landscape, where customer experience reigns supreme, having a branded tracking page is no longer a luxury but a necessity.
In this blog post, we will delve into the world of branded tracking pages and unveil their power to deliver an exceptional post-purchase experience.
- What is a branded tracking page?
- What makes a perfect branded tracking page?
- How to build a branded tracking page?
- How to set up AfterShip branded tracking pages for your business?
- How to embed the branded order tracking page into your Shopify store?
- Gymshark :best practices for branded tracking pages
What is a branded tracking page?
A branded tracking page is where your customers can track their orders in real time, with your brand's identity. Not like a carrier (UPS/FedEx) tracking page, your customers need to find their tracking numbers and check them one by one, in a branded tracking page, with a simple link, your customers can track all their orders in one place, with no copy and paste again.
Track orders in one place is the core feature of the branded tracking page, but there's more, a branded tracking page can both benefits for you and your customers.
Branded tracking pages benefits for shoppers
| Benefit | Description |
|---|---|
| Fast speed | No ads, maintained by expert engineering, build for speed, and optimized for SEO. |
| Easy to use | Assoicate order information all in one with a simple click. |
| Personalized | Personalized product recommendations based on purchase history and behavior, discover more opportunity. |
Branded tracking pages benefits for business
| Benefit | Description |
|---|---|
| Reduced customer inquiries | Provides real-time updates, reducing the need for customers to contact support. |
| Improved brand visibility | Bring your own domain and logo, ensures a consistent and memorable brand experience, fostering loyalty and repeat business. |
| Increased engagement and sales | Keeps customers engaged post-purchase, leading to more visits and higher sales. |
What makes a perfect branded order tracking page?
A great branded tracking page can benefit both shoppers and businesses, You may be wondering what elements a perfect branded tracking page should contain, Here are 3 essential ingredients:
- All-in-One Integration: Connect with all ecommerce platforms that your store hosts, and with thousand of carriers allover the world.
- Flexibility: Fully customize your logo, colors, fonts, and more to reflect your brand identity.
- Upsell and Cross-Sell with Recommendations: Turn passive tracking into active engagement with personalized product recommendations. Research shows that suggested products often lead to repeat purchases, making your branded tracking page a prime real estate for smart upselling and cross-selling.
However, to make your branded tracking page stand out and impress your customers, your tracking page needs more bonus features:
- Estimated Delivery Date: Provide clear and accurate estimated delivery dates, set expectations, and manage customer anticipation. you might wonder why EDD is here, carriers like UPS also provide EDD, ...based on billions of tracking data and machine learning technology, software vendors like AfterShip Tracking can provide more accuracy even than carriers its own.
- Redirect Delivery: Give customers the flexibility to reschedule or redirect packages to another address with a single click. This feature is especially helpful for last-minute changes or unexpected situations.
- Multilingual Tracking Page: provides a unique experience to a global audience based on various languages and destination countries. Order updates via email or phone also adapt to the chosen language, creating a seamless experience for everyone.
- Customer Support & FAQs: Make it easy for customers to reach out. Include contact details like a phone number, email address, and social media handles. Or, offer an accessible FAQ section for quick answers.
- Display Instagram Feed: Keep customers engaged by integrating your brand's Instagram feed directly integrating your brand's Instagram feed videos to drive brand awareness and encourage further exploration.
- Order Notification: Send out timely order notifications with a single click. You'd better have pre-set notifications for all integrated carriers, and you can even personalize them for specific customers.
- Data-Driven Insights: Gain valuable insights into post-purchase engagement with some Analytics integration. Track page views, click-through rates, and other metrics to understand how customers interact with your branded tracking page.
How to build a branded order tracking page?
Before you start, consider your carrier situation. Check to see if your carrier offers branded tracking page creation as a feature if you stay with one carrier. Some offer this service for a monthly fee. But for in-depth customization and multi-carrier support, you'll need dedicated tracking software.
Single Carrier Tracking
For example, if you're using UPS, it provides the advanced feature of branded tracking page for $9.99 a month to boost your sales.
You'll get basic customization options like logo, menu integration, and social media links. You can also enjoy a design template and an analytical dashboard.
Software solutions for multi-carrier tracking
Most tracking software options, like AfterShip integrate seamlessly with your existing online store and allow you to create and customize a branded tracking page. These platforms offer a plethora of features, often for free, including:
The AfterShip branded tracking page is one of the most popular branded tracking pages globally. Creating a branded tracking page is easy with AfterShip, and it can be customized to fit your needs.
- Integrates with 1,126 carriers
- 6 customized themes to choose
- AI-powered product recommendations
How to set up AfterShip branded tracking pages for your business?
- Log in to AfterShip and add your API key under Preferences > API Access.
- Restart your application to load the key.
- Add a few lines of JavaScript/CSS and HTML markup to your existing codebase.
- AfterShip's servers will deliver the branded tracking page, ready to be inserted into your website or app.
AfterShip branded tracking supported carriers
AfterShip Tracking offers access to a global network of carriers, postal services, and last-mile delivery carriers, providing customers with the support of over 1,000 carriers worldwide such as USPS, UPS, FedEx. This network enables customers to ship packages on time, every time, while also facilitating efficient shipping and reaching more customers, ultimately supporting global business growth.
How long does it take to set up my branded tracking page?
The time required to set up a shipment tracking landing page can vary significantly depending on a number of factors, including the complexity of the design, the platform being used, and the level of customization required. AfterShip branded tracking streamlines the process of creating shipment tracking landing pages, minimizing the effort required. Branded tracking pages streamline the process of providing shipment tracking information to customers, even for multiple split shipments. This reduces the number of inquiries related to shipment status, enhancing customer satisfaction and streamlining operations. You can get started in only 30 minutes!
How to embed the branded order tracking page into your Shopify store?
Check out this video:
Gymshark : best practices for branded tracking pages
Check out how Gymshark, a leading fitness apparel brand, uses AfterShip to create a branded tracking page that reflects their style and delivers a consistent, memorable experience for their customers:
Highly accurate delivery estimates: AfterShip's estimated delivery date (EDD) widget pulls data from over 4.4 billion shipments, providing customers with reliable arrival dates.
All-in-One Interface: Display all orders, even those shipped at different times, for a comprehensive overview.
Mobile-Friendly Design: Ensure your page looks and functions flawlessly on all devices.
Auto-translation: Cater to a global audience by offering your tracking page in multiple languages.
Shipping Reviews: Gather valuable feedback by allowing customers to leave reviews directly on the page.
Personalized Product Recommendations: AfterShip use AI to suggest relevant products based on customers' purchases, increasing engagement and sales.
Craft a branded tracking page now
Investing in a branded tracking page with AfterShip is an investment in your customer experience, brand loyalty, and data-driven insights. Take your post-purchase experience to the next level and watch your business thrive!
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