WHSmith

WHSmith is a UK-based retail brand that primarily deals with books, stationery, magazines, newspapers, and entertainment products. Established in 1792 by Henry Walton Smith and his wife Anna, the brand has grown substantially over the centuries, currently operating more than 1,200 stores in the UK and internationally.

Store types

WHSmith offers three different store types: High Street stores, Travel stores, and Local stores. High Street stores are the primary locations found in city centers and shopping areas. Travel stores are found in airports, train stations, hospitals, and motorway service areas. Local stores combine flagship products with quality post office services in smaller communities.

Product categories

Their product range includes:

• Books: Fiction, non-fiction, children's books, and educational materials
• Stationery: Notepads, pens, pencils, planners, files and folders
• Magazines: Wide variety of local and international print publications
• Newspapers
• Gifts & Cards: Greeting cards, personalised gifts and seasonal items
• Entertainment products: Art supplies, jigsaw puzzles and games

Online shopping

Customers can purchase products via their online store or opt for home delivery or click & collect options available at selected locations. The website offers exclusive deals and regular discounts.

Loyalty program

The brand offers a loyalty program called WHSmith Rewards+, allowing customers to earn points on every purchase made online or in-store. Members receive exclusive offers as well as early access to sales.